DIVINE OKHOLO

Content & Growth Marketing Manager

Lagos, NG.

About

Growth-focused Content & Growth Marketing Manager with over 4 years of experience driving measurable growth across fintech, Web3, and consumer brands. Expertly combines content strategy, paid social, and community building to deliver significant results, including revamping a Meta Ads strategy to achieve a company-record sales month at a $1.50 Cost Per Sale. Proven ability to build and scale communities, exemplified by growing a 2,000+ member Web3 community from the ground up and increasing newsletter open rates to 34%.

Work

Trives Realty

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Content Manager

Lagos, Lagos State, Nigeria

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Summary

Managed content marketing initiatives for Trives Realty, focusing on brand awareness and lead generation within the competitive real estate sector.

Highlights

Developed and executed comprehensive content marketing strategies, significantly increasing brand awareness in the competitive real estate sector.

Created SEO-optimized blog posts and guides on property listings, market trends, and home buying, successfully driving organic traffic and lead generation.

Web3/Crypto Platform (Freelance)

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Community Manager (Freelance / Contract)

Remote, Remote, US

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Summary

Managed and scaled community engagement for a Web3/crypto platform, fostering growth, positive sentiment, and aligning community efforts with marketing objectives.

Highlights

Built and scaled a 2,000+ member Discord community from inception for a Web3/crypto platform, consistently maintaining high engagement and positive sentiment.

Scaled brand Telegram channels through strategic daily content curation and announcements, significantly boosting member retention.

Led Twitter/X community growth by hosting engaging Spaces, live Q&As, and real-time interactions during product launches, enhancing brand visibility.

Delivered weekly performance reports on community growth, engagement, and sentiment to leadership, effectively aligning community initiatives with broader marketing goals.

Temlot

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Content Strategist

Lagos, Lagos State, Nigeria

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Summary

Strategized and executed content initiatives for Temlot, enhancing user understanding and conversion for fintech products through multi-channel content.

Highlights

Produced SEO-optimized landing pages and product explainers for fintech products, directly improving user understanding and conversion rates.

Directed and scripted engaging promotional videos, deploying them across Instagram, TikTok, and YouTube to expand reach and engagement.

Analyzed comprehensive campaign performance using Google Analytics and Data Studio, delivering monthly insights that informed data-driven content optimization strategies.

Cloven Breath

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Content Marketing Manager

Lagos, Lagos State, Nigeria

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Summary

Led content marketing efforts at Cloven Breath, driving record sales and enhancing brand positioning through strategic ad campaigns, email marketing, and full-funnel content.

Highlights

Revamped Meta Ads strategy and adapted content for platform-native formats, achieving a company-record 100 sales in one month at an estimated $1.50 Cost Per Sale (CPS) with a $150 ad spend.

Managed and grew the company newsletter to a 34% open rate across a 300-subscriber list, fostering community engagement and retention.

Designed and executed full-funnel content strategies across blog, LinkedIn, and YouTube, significantly strengthening brand positioning and awareness.

Calcify

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Senior Content Writer

Lagos, Lagos State, Nigeria

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Summary

Authored high-ranking content and spearheaded social media growth initiatives for Calcify, specializing in sports, tech, and lifestyle verticals.

Highlights

Authored 4-6 long-form articles weekly across diverse verticals (sports, tech, lifestyle), consistently achieving high search engine rankings.

Drove significant social media growth by creating engaging video content for YouTube and Snapchat, increasing audience reach and interaction.

Education

Obafemi Awolowo University

Ile-Ife, Osun State, Nigeria
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Bachelor of Science Science

Languages

English

Certificates

HubSpot Content Marketing Certification

HubSpot Academy

Skills

Growth Marketing

Content Strategy

Paid Social (Meta Ads)

SEO/SEM

Email Marketing

Mailchimp, HubSpot.

Community Management

Discord, Telegram, X.

Copywriting & Brand Storytelling

Video Production

Analytics

GA4, Data Studio, SEMrush, Ahrefs.

Editorial Management